BOOKS || CHAPTERS IN BOOKS || ARTICLES
Serrell, Beverly. Judging Exhibitions: A Framework for Assessing Excellence. Walnut Creek: Left Coast Press, 2006.
Serrell, Beverly. Exhibit Labels: An Interpretive Approach. Walnut Creek: Alta Mira Press, 1996 (second printing 1998)
________, Paying Attention: Visitors and Museum Exhibitions, Washington: American Association of Museums, 1998
Serrell, Beverly, with Carolyn Blackmon, Teresa LaMaster and Lisa Roberts.Open Conversations – Strategies for Professional Development in Museums. Chicago: Field Museum of Natural History, 1988
________, coordinating ed. What Research Says about Learning in Science Museums. Washington: Association of Science-Technology Centers, 1990
Taylor, Sam, ed. Beverly Serrell, assist. ed. Try It! Improving Exhibits Through Formative Evaluation. Washington: Association of Science-Technology Centers, 1992
Serrell, Beverly. “Communication of Science Through Zoo Graphics.” in Communicating Science to the Public. London: Ciba Foundation Seminar Publication, 1987
________, “Using Behavior to Define the Effectiveness of Exhibitions” in Museum Visitor Studies in the 90s. Sandra Bicknell and Graham Farmelo, ed. London: Science Museum, 1993
________, with Steven Bitgood and Don Thompson. “The Impact of Informal Education on Visitors to Museums” in Informal Science Learning. Dedham: Research Communications, 1994
________, “Who Dusts All This?” in Old Collections, New Audiences: Decorative Arts and Visitor Experience for the 21st Century. Dearborn: Henry Ford Museum & Greenfield Village, 2000: 118-121.
Serrell, Beverly. “Survey of Visitor Attitude and Awareness at an Aquarium. Curator 20.1, 1977: 48-52.
________, “A Plan for Writing Interpretive Signs.” Curator 22.4, 1979: 299-302.
________ with Britt Raphling. “Computers on the Exhibit Floor.” Curator 35.3, 1992: 181-189.
________, “Awards for Exhibits--What Are They Based On?” Curator 36.1, 1993: 6-7.
________, “Paying Attention: The Duration and Allocation of Visitors' Time in Museum Exhibitions.” Curator 40.2, 1997: 108-125.
________, “Time is Indeed of the Essence.” Curator 40.4, 1997: 253-255.
________, “Exhibition Review of ‘The Endurance: Shackleton's Legendary Antarctic Expedition'” Curator 43.3, 2000: 284-288.
________, “Are They Watching?: Visitors and Videos in Exhibitions.” Curator 45.1, 2002: 50-64.
________, “The Civil War in Four Minutes.” Curator 49.1, January 2006.
Serrell, Beverly. “Looking at Visitors at Zoos and Aquariums.” Museum News 59.3, 1980: 36-41.
________, “Class Wars.” Letter to the editor, Museum News Sept/Oct,1993
________, “The 1999 Exhibition Competition.” Museum News 78.5 1999: 49-51.
Serrell, Beverly. “Researching Visitor Reactions to Labels in a Museum.” American Association of Zoological Parks and Aquariums (AAZPA) Regional Proceedings, 1981: 261-275.
________, “Graphics Shoptalk.” AAZPA Regional Proceedings: 1984
________, “We Are Here: Three Years of Wayfinding Studies at Brookfield Zoo.” AAZPA Annual Proceedings, 1985: 577-585.
________, “Visiting Zoos and Aquariums as an Aesthetic Experience.” AAZPA Regional Proceedings, 1988: 170-174.
________, “Making Better Layered Labels.” AAZPA Annual Proceedings, 1988: 178-181.
________, “Formative Evaluation of Signs.” AAZPA Regional Proceedings, 1989: 984-987.
________, “Capturing and Measuring Affective Learning.” AAZPA Annual Proceedings, 1993: 357-361.
________, “Exhibit Evaluation: What's the Point?” Communique (American Zoo & Aquarium Association), 2003: 28, 39, 44.
Serrell, Beverly. “Artist Imitates Museum Life.” Visitor Behavior, III.4, 1989
________,“ The 51% Research Project: A Meta-analysis of Visitor Time/Use in Museum Exhibitions.” in Visitor Behavior, X.3, 1995
________, guest ed. “Special Double Issue: Visitor Studies in Chicago.” Visitor Behavior, XII.1 & XII.2, 1997
________,“ Stuffed Birds on Sticks: Plans to Re-do the Bird Hall at Field Museum.” Proceedings of the 1990 Visitor Studies Conference: 263-269.
________,“ Characteristics of a Positive Museum Experience.” Proceedings of the 1992 Visitor Studies Conference, Jacksonville: Center for Social Design.
________,“ The Question of Visitor Styles.” Proceedings of the 1993 Visitor Studies Conference. Jacksonville: Center for Social Design, 48-53.
________,“ Does Cuing Visitors Significantly Increase the Amount of Time They Spend in a Museum Exhibition?” in Visitor Studies Today: 2000
________,“ In Search of the Elusive Bimodal Distribution,” Visitor Studies Today, IV.2: 2001
Serrell, Beverly. “Criticism & Audience.” in The Exhibitionist, 13.1, 1994
________, “What's the Big Idea?” in The Exhibitionist, 12.3, 1994
________, “A Tool for Judging Excellence in Exhibitions.” in The Exhibitionist, 20.1, 2001: 16-20.
________, “Can't Get No Satisfaction.” in The Exhibitionist, 21.2, 2002: 23-25.
________, “Something Smells.” in The Exhibitionist, 23.1, 2004
________, “Comparing the Excellent Judges Framework to Other Methods of Reviewing Exhibitions,” in The Exhibitionist, 25.1.2006.
Serrell, Beverly. “Learning Styles and Museum Visitors” ASTC Newsletter, March/April 1990
________ with Kirsten M. Ellenbogen. “Using science standards in museum evaluation,” in ASTC Newsletter, July/August 1997: 8-10.
Serrell, Beverly. “The 51% Solution: Defining a Successful Exhibit by Visitor Behavior.” Current Trends, Vol. 6, 1992. Jacksonville: Center for Social Design.
________, “Point, Counter-Point Quiz.” Current Trends, Vol 7, 1993
________ with Britt Raphling. “Capturing Affective Learning,” in Current Trends, Vol 7, 1993: 57-62.
________, 'Messages from ‘Messages' -- a summary of the evaluation studies done for the exhibit “Messages from the Wilderness” at Field Museum 1992-1993.” Current Trends, Vol. 8. 1994
________, “Summary of Summative Evaluations of The Changing Face of Women's Health.” Current Trends, 2001: 2001
Serrell, Beverly. “The Role of Zoos and Aquariums in Environmental Education.” Journal of Environmental Education,12.3, 1981: 41-42.
________, “Zoo Label Study at Brookfield Zoo.” International Zoo Yearbook, Vol 21, 1981: 54-61.
________, “The Botanical World in Replica.” Field Museum of Natural History Bulletin, 54.8: 1983
________, guest ed. “Exhibit Evaluation Strategies.” Journal of Museum Education, 12.1: 1987
________, “Book Review of ‘Exhibits--Planning and Design,' by Larry Klein.” History News, 43.2: 1988
________, “The Evolution of Graphics at Zoos and Aquariums.” Environment and Behavior 20.4, 1988: 396-415.
________, “Interview with Alan Friedman, Director of the New York Hall of Science.” ILVS Review, 1.1, 1988: 86-97.
________, “Interview with Roger Miles, Director of Public Information, Natural History Museum, London.” ILVS Review, 1.2, 1990
________, “Interview with Raye Newmen, Research Scientist.” ILVS Review, 2.1, 1991
________, “Learning and Learning Disabilities: Explorations of the Human Brain (Museum of Science and Industry, Chicago, a new permanent exhibit opened in spring 1989).” Journal of Museum Education, 16.2, and 16.3, 1991
________, “Exhibit Evaluation: What's the Point?” Museums Alaska Network, VI.3, 1992
________, “Fuzzy Terms and False Dichotomies in the ‘State of the Art' of Museum Informal Learning.” The Informal Science Review, No. 7, 1994
________, “A Search for Generalizability: New Tools for Visitor Studies.” Journal of Museum Education, 21.3, 1996: 11-18.
________ with Jack MacRae. “Thinking Like Visitors?” NAI Legacy Magazine, 12.5, 2001: 41-45.