services of serrell and associates
CONCEPTUAL PLANNING

How do you decide what an exhibition should be about?

Excellent exhibitions start with a great concept. It might come from one persons' visionary idea, or it might come through dedicated and laborious teamwork. But every exhibition needs some kind of focus, and a clear “Big Idea” will help keep everyone on track.

Case studies

Big Idea workshops

The Big Idea workshops start with the definition of and rationale for using a big idea to develop an exhibition. We review and judge a selection of examples from many sources for their degree of adherence to the definition and for their apparent usefulness. Case studies of how big ideas have evolved are examined, and we discuss the difference between big ideas, themes, topic outlines, communication goals, and behavioral objectives.

Big Idea workshops given at museums currently developing an exhibition take place over two half days: the afternoon of the first day, and the morning of the second day. This overnight break is essential for the process of reflection and contemplation needed to come up with a satisfactory concept. Workshops given at museum professional meetings usually last one full day.

Serrell has conducted Big Idea workshops for all types of museums and for museum professional organizations.

Other SERVICES:
LABEL WRITING
. EXHIBITION EVALUATION . FRAMEWORK