Supporting Excellence in Museum Exhibitions
for More Than 30 Years
Serrell & Associates provides evaluation, conceptual planning, and label writing in a timely fashion for a fair price. Our expertise covers a broad spectrum of museums, large and small, including natural history, art, science and history, as well as zoos and aquariums.
Serrell & Associates brings three key ingredients to the exhibition development process:
Visitor input is critical to good exhibit development and remediation. Serrell & Associates
has built a reputation on a multiple-evaluation approach that is focused,
empirical, and systematic. We pose the right questions – to museum
staff members as well as to guests. We aim for a short turn-around time on
the data summary report so that the exhibit developers have their information
during the exhibit development process – that is, when they really
need it. We offer suggestions and solutions that encourage flexible, open-minded,
and bold approaches to designing or improving an exhibition.
Serrell & Associates' communication and evaluation philosophies
and methods support the evolution from knowledge-based, artifact-laden
displays to narrative-based, visitor-centered experiences. We operate on
the belief that visitors are motivated, interested people who deserve the
very best a museum can achieve.
About Beverly Serrell
Beverly Serrell started Serrell & Associates in 1979. She has kept the
business personal and efficient by tapping the talents of experienced
designers and other evaluators, developers, and writers as needed. Maintaining
this personal scale allows her to do the work she loves instead of being
an administrator.
Serrell garnered valuable museum exhibit experience as head of a museum education department for eight years. She also taught high school science and worked as a research lab technician.
In 2006, Serrell was pleased to be selected as one of 100 museum professionals by the AAM for their Centennial Honor Roll of “Museum Champions.” AAM said, “The honorees have supported the profession and helped make America’s museums places of discovery, inspiration, community, joy, and lifelong learning. They have truly shown leadership to the field and service to the public throughout their careers.” Serrell feels honored and very proud of this designation!
Download Beverly's resume (PDF)